Your phone number is important for the credibility of your company. It should be as close as possible to the top right hand corner of your site. Make sure it’s large and easy to find. Don’t make people search for it. It’s frustrating for prospects, and you have just a few seconds for them to find it before they move on to another website. People always look to the top of the page for that vital piece of info. A listing in any UK business directory should boost your visibility both on and offline.
For a small investment, you could and should have a professional photographer come in and take some photos. You will use them everywhere. DIY photography is ok, but a professional photo is so much better. Prospects will judge your website based on quality images, so if they do not represent your brand, hire a professional photographer.
A small blurb of text confirming a family- owned and operated company really brings it all together. People buy from people, not hidden companies. Personalize your website as much as possible. Your website is a marketing tool and its purpose is lead capture and to bring down as many buying barriers as possible.
Your website’s main navigation should be easy to find and the links should be clearly descriptive. Give people the option of moving around your website. One of Google’s algorithms is how many pages a person visits and what their visit length was. Guide them down a path without confusing them. In other words, give them all the information they need in as few clicks as possible, but provide them the option of navigating around your site.