Before you start to deliver your message in any medium, you must know who your market is. It is imperative that you develop your perfect prospect “avatar.” This is everything about the key perfect customers you want to flood into your business. Things to focus on when creating your avatar include sex, age, profession, marital status, sexual orientation, location, native language, education, income, technological expertise, and family composition. Many people find it hard to dress their sash windows london appropriately, not wanting to obscure them whilst still needing the privacy that window dressings afford.
Equally important to discover are their media-buying habits, interests, frustrations, and other favorite brand pages. All this research goes into the strategy behind our current clients’ work. And go beyond the obvious.At the surface, we target entrepreneurs. But we’ve gone even deeper than that. Allow sheer fabric to complement your aluminium windows making them the focal point in the room without obstructing the elegance of the woodwork.
Our most successful members are those who have been in business at least three years and have been relying on word-of-mouth and referrals for lead generation. Still kind of obvious, right? We went even farther recognizing that those who have success are the action takers, those who don’t just sit back and wait for things to happen. They are implementers who move with speed. Floor-length curtains are probably some of the most versatile of window dressings for the casement windows in your home.
Who is this when it comes to targeting? I can’t divulge all of our secrets, of course, but one target market is frequent fliers. They either work outside of their local town which is a sign they are busy getting things done or they travel for pleasure. Either way, they are a mover and shaker. A friendly, reliable approach to customer service with highly experienced knowledgeable staff is needed when buying sash windows for your home.
Just applying that filter to our marketing has allowed us to directly target our ideal coaching client. Its customers are married and college-educated, with many having attended graduate school. All have a higher income, education, and home value than the average Facebook users, but a quarter use a desktop only. This is significantly higher than the average Facebook user and a positive when trying to market online—because this company’s ideal prospects are more likely to be looking at their messaging on a larger screen.