Own Media Success

In many ways, you have to play midwife to your own media success. Spoon-feeding information to the media and doing their work for them not only endears you to them but increases the chances they’ll go to bat for you. A quote sheet or vital statistics sheet typifies the …

more ...

How to select the best Marketing Agency in Hull?

We've put together tips on how you can select the best digital marketing agency in Hull, to help you and your firm increase your brand presence in terms of reach and visibility.

Over the years, business owners have asked how do you know if I should get an agency? Or …

more ...

Connecting With People

Being a leader who is a people person means caring about people and connecting with people. Caring refers to the empathy and love that motivates you to engage with others in the first place, and connection refers to the human link that you create with them. Both are important, and …

more ...

Specific Customer Group

This is based on interactions a specific customer group has with the brand with an expected end result or service delivery. This usually means paying for the experience, although there are some exceptions (see below). For brands, the customer experience is the ultimate ‘reality-check’. It is an opportunity to fulfil …

more ...

Hosting A Business Meal

As you advance in your career, you will likely take business associates out to eat to further your relationship. You will be the host. There are responsibilities that come with being a host of a business meal. It takes effort to make a business meal look effortless. If you do …

more ...

You Are Just Getting Started

Before you start to deliver your message in any medium, you must know who your market is. It is imperative that you develop your perfect prospect “avatar.” This is everything about the key perfect customers you want to flood into your business. Things to focus on when creating your avatar …

more ...

Negotiation

Understanding the business concepts behind the forms is as important as using them. By knowing why a certain provision has been included and what it accomplishes, the designer is able to negotiate when faced with someone else's contract. The designer knows what is and is not desirable. If you're defined …

more ...

Working at Home

According to a number of sources, a majority of remote workers work from home. If you’ll be adding yourself to that statistic, there are a few recommendations to keep in mind: Establish a dedicated workspace that you can turn to at any time. If you have a family, the …

more ...

Money Scripts

Before we can take the right actions in our personal finances, we must be sure to apply right thinking. This is because financial thoughts—or as the psychology of money gurus Rick Kahler and Ted Klontz call them, “Money Scripts”—precede and drive our actions. They are our underlying beliefs …

more ...