Contact Information

Your phone number is important for the credibility of your company. It should be as close as possible to the top right hand corner of your site. Make sure it’s large and easy to find. Don’t make people search for it. It’s frustrating for prospects, and you …

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The Wrong Material

A 10-year-old girl uploads a video to YouTube, where she plays in the pool at her home with a friend. Her mother, Christiane, leaves her, thinking of it as something innocuous. An innocent way to keep the memory of a day of fun. However, within a few days, she discovers …

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Money Scripts

Before we can take the right actions in our personal finances, we must be sure to apply right thinking. This is because financial thoughts—or as the psychology of money gurus Rick Kahler and Ted Klontz call them, “Money Scripts”—precede and drive our actions. They are our underlying beliefs …

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