Branding Strategies For Educational Associations

Do you glaze over when people start discussing branding? Do you have a difficult decision to make about branding soon? Why are lots of people discussing branding so much? Admittedly it must be foremost in people's minds. Granted that I've spoken about 'Branding Strategies For Educational Associations ' at conferences before …

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Specific Customer Group

This is based on interactions a specific customer group has with the brand with an expected end result or service delivery. This usually means paying for the experience, although there are some exceptions (see below). For brands, the customer experience is the ultimate ‘reality-check’. It is an opportunity to fulfil …

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